Ikea Logan

A new Ikea store opened Friday in a suburb call Logan, 17 km south of Brisbane. In the week leading up to the opening, Ikea spammed the airwaves with an annoying commercial boasting a fictional Swede named Steve (a young bald trendy guy with glasses – thick black frame - dressed in yellow) fine talking the delights of Ikea in Lowgan (i.e. Logan with a Swedish accent).

In Melbourne we often visited Ikea because of their import of Swedish food products not readily available anywhere else. Within the first month of our arrival in Brisbane we decided to keep up the tradition and visit Ikea in Springwood. It turned out to be small and puny and as a result we didn't go again. However, with the new Ikea in Logan we were hoping for a better experience as it was being hailed as the largest Ikea in the Southern hemisphere.



We arrived at 10 to 10. There was already a queue building up outside the car park, but the attendants and police were quick to guide the cars into place. Once inside it was the familiar Ikea layout. On offer was a breakfast consisting of bacon and eggs for a lousy $2, so it wasn’t a surprise that people had turned up early for some food before hitting the exhibition. Because Tobias was hungry we bought some breakfast. It was poor (what can you expect for $2), but Tobias was happy nonetheless.

We ended up spending $120 on different items, most significantly some Christmas decorations. On our way out we also paid the Swedish food market a visit and bought some obligatory liquorish.

I am certain Logan Ikea will be a great success. Located between the Gold Coast and Brisbane it has a huge market base. It also has a reasonable size and therefore the full Ikea range with a decent warehouse to go with it.